Research-led. Strategy-driven. Narrative-built.
Pocca is a practical research and design office dedicated to visual narratives and brand cultivation based in Shanghai.
No boundaries. Just distinctiveness. We navigate the intersection of emotive visual narrative and rational brand strategy. By synthesizing information, facts, and emotion, we help visionary partners anchor enduring cultural coordinates in an ever-shifting global context.
CONTACT
EMAIL
hello@pocca.design
ADDRESS
306, Anken Australia House,
80 Pingwu Road, Changning, Shanghai
hello@pocca.design
ADDRESS
306, Anken Australia House,
80 Pingwu Road, Changning, Shanghai
PRACTICE
– Visual Identity System Design
– Poster Design
– Key Visual Design for Events
– Typography & Type Design
– Art Direction
– Packaging Design
– Environmental Graphics
– Editorial & Book Design
– Digital Design
– Motion Graphics
– Curating & Exhibition Design
– Poster Design
– Key Visual Design for Events
– Typography & Type Design
– Art Direction
– Packaging Design
– Environmental Graphics
– Editorial & Book Design
– Digital Design
– Motion Graphics
– Curating & Exhibition Design
– Business Innovation Insight
– Employee Branding Strategy
– Product Strength Insight
– Product Strategy
– User & Consumer Research
– Brand Positioning
– Brand Strategy
– Brand Concept Direction
– Content Strategy
– Visual Narrative Strategy
– Brand Growth Management
– Employee Branding Strategy
– Product Strength Insight
– Product Strategy
– User & Consumer Research
– Brand Positioning
– Brand Strategy
– Brand Concept Direction
– Content Strategy
– Visual Narrative Strategy
– Brand Growth Management
PRESS & MEDIA
– Exclusive interview / Kenmori / 2024
– Featured / The Brand Identity (T-BI) / 2024
– Exclusive interview / R34+ Rurban Pocket Project / 2024
– Exclusive interview / Art Growth by ArtJanus / 2023
– Podcast interview / Beihai Police / 2023
– Featured / Eye Magazine / 2023
– Exclusive interview / The Brand Identity (T-BI) / 2022
– Featured / World Brand Design Society / 2022
– Featured/ PRINT Magazine / 2021
– Exclusive interview / Arphic Type Design Dialogue / 2021
– Interview / HiiiBrand Award / 2021
– Exclusive interview / Design360° – 47° / 2021
– EAT & GO 2, Publisher: Sandu, China
– Bi-Scriptual Typography and Graphic Design with Multiple Script Systerms, Publisher: Niggli, Switzerland
– EKOO 300—China Creative & Design Power, Publisher: CITIC Press
– Los Logos 8, Publisher: Gestalten, Germany
– Hanzi Hanja Kanji, Publisher: Victionary, Hong Kong
– Featured / The Brand Identity (T-BI) / 2024
– Exclusive interview / R34+ Rurban Pocket Project / 2024
– Exclusive interview / Art Growth by ArtJanus / 2023
– Podcast interview / Beihai Police / 2023
– Featured / Eye Magazine / 2023
– Exclusive interview / The Brand Identity (T-BI) / 2022
– Featured / World Brand Design Society / 2022
– Featured/ PRINT Magazine / 2021
– Exclusive interview / Arphic Type Design Dialogue / 2021
– Interview / HiiiBrand Award / 2021
– Exclusive interview / Design360° – 47° / 2021
– EAT & GO 2, Publisher: Sandu, China
– Bi-Scriptual Typography and Graphic Design with Multiple Script Systerms, Publisher: Niggli, Switzerland
– EKOO 300—China Creative & Design Power, Publisher: CITIC Press
– Los Logos 8, Publisher: Gestalten, Germany
– Hanzi Hanja Kanji, Publisher: Victionary, Hong Kong
EXHIBITIONS & ACTIVITIES
2025
– Exhibited in Lexical Force Field – Typography Ecology Design Exhibition, Shenzhen– Jointly Curating and Art Direction for The Prelude Exhibition of The First Shanghai Graphic Design Biennale – TopoPoster: International Poster Design Exhibition
– GDC Award 25, Merit Award
– Award360° 2025, Shortlist
– SGDA Member Show, Guest Speaker, Shenzhen
– GS Capsule Innovation Conference, Guest Speaker, Taiyuan
– Unfold 2025 Shanghai Art Design Festival, Guest Speaker, Shanghai
– Emotions in Visual Identities: The Connection among Brands, Identity, and Visual Culture, Guest Speaker, Fudan University × Much More Lab, Shanghai
– The 15th Hiiibrand Awards, Excellent Brand Award
– Unfold 2025 Shenzhen Art Design Festival, Guest Speaker, Shenzhen
– Entrepreneurship and Innovation Forum in the AI Era, Guest Speaker, Shanghai
2024
– Exhibited in Energy Context–SGDA Design Show, Shenzhen– Exhibited in the Branding Design Exhibition of Asia Design Management Forum 2024, Hangzhou
– Speak at the Roquette Brand Strength Sharing Session, Shanghai
– Lemon Right 3rd Anniversary Brand Upgrade Launch Event, Guest Speaker, Shanghai
– Hiiibrand Brand Summit, Hiii International Creative Month, Guest Speaker, Hangzhou
– Exhibited in the “Relationship within Relationships” Invitational Poster Design Show of D&AD 2019–2024 Selected Award-winning Works of Greater China Exhibition
– Series Lectures of D&AD 2019–2024 Selected Award-winning Works of Greater China Exhibition, Speaker, Shanghai
– Exhibited in The 100 Best Chinese Posters Exhibition of World Design Center Conference 2024, Design Innovation Institute Shanghai, Shanghai
– Hiiibrand Awards 2023, Bronze Award (Branding)
– Kenmori + 3type Branding Design Lecture, Guest Speaker, Shanghai
2023
– Selected and Exhibited in The 11th China International Poster Biennial– Featured and Exhibited in Award 360° 2023 Festival
– Exhibitied in UNFOLD 2023 Shanghai Art Book Fair
– The 4th Roquette Innovation Forum, Speaker
– 2023 ADM Asia Design Management Forum, Brand Design Section, Panelist
– Visual Identity: Visual Strategy Lecture Series, Speaker and Critic, China Academy of Art
2022
– Exhibited in Unseen Amsterdam Photography Fair– Exhibited in Photobook Festival New Zealand
2021
– Featured in 2021 Shanghai Design Invitation Exhibition Field Poster Exhibition– Exhibited in UNFOLD 2021 Shanghai Art Book Fair
– Sean Hogan: 30 Works 2014–2020, Curating and Publishing
– Short Sentence Episode 03 Distance x Design, Guest Speaker
– FASHION ZOO Everyday Now Everyday Future, Guest Artist
– FASHION ZOO 50x50 NEW BORN, Guest Artist
2020
– Exhibited in UNFOLD 2020 Shanghai Art Book Fair– Catherine Griffiths: SOLO IN [ ] SPACE – A Documentation, Curating, Editing, Design, and Publishing
2019
– Red Dots Award Shanghai Exhibition, Guest Speaker– Catherine Griffiths: SOLO IN [ ] SPACE, Curating, Producing, and Design
– Energizing the Future EXPO 2017 Astana Exhibition, Guest Speaker
– Featured in Energizing the Future EXPO 2017 Astana Exhibition
– Featured in The 3rd China Design Exhibition
COMMISSIONERS
– Threshold Design
– GS Capsule
– STARKE
– Messe Frankfurt
– Aroma Garden
– Norman Walsh
– Stepper Custom-Made
– Urevo
– Maidesite
– Sounder Wang
– UE
– Bixdo
– DULi
– WONDER>FIT
– Sunniside
– Cohost
– Shui On XINTIANDI
– Dream Center West Bund
– Gree Real Estate
– Meta Media
– Fangda Partners
– CITIC Bank
– MagValley
– GS Capsule
– STARKE
– Messe Frankfurt
– Aroma Garden
– Norman Walsh
– Stepper Custom-Made
– Urevo
– Maidesite
– Sounder Wang
– UE
– Bixdo
– DULi
– WONDER>FIT
– Sunniside
– Cohost
– Shui On XINTIANDI
– Dream Center West Bund
– Gree Real Estate
– Meta Media
– Fangda Partners
– CITIC Bank
– MagValley
– Intalight
– Roquette
– Neurophth
– GAISHI
– Fang’Guang
– Shanghai Brand
– Joyland Spirits
– THE SPACE
– HZM Capital
– XIMEI ART
– Pilar Corrias
– Shanghai Institute of Visual Art
– Shanghai Bund Art Center
– Hiiibrand Awards
– Shanghai Graphic Design Biennale
– Roquette
– Neurophth
– GAISHI
– Fang’Guang
– Shanghai Brand
– Joyland Spirits
– THE SPACE
– HZM Capital
– XIMEI ART
– Pilar Corrias
– Shanghai Institute of Visual Art
– Shanghai Bund Art Center
– Hiiibrand Awards
– Shanghai Graphic Design Biennale
PRINCIPALS
Zhihua Duan
● Founding Partner & Design PrincipalDuan shaped his profession via Shanghai, Melbourne, and Porto. Now his practice spanning across design, curating, teaching, research and writing. Since 2024, he has been serving as Adjunct Associate Professor at the School of Future Design, Shanghai Institute of Visual Arts. Since 2025, he has been serving as Joint Curator & Art Director of Shanghai Graphic Design Biennale (SGDB). His is also Professional Member of Australian Graphic Design Association, Member of Shenzhen Graphic Design Association, and Member of Typographic Circle. Nominated for the 2021 Australia China Alumni Award for Arts & Creative Industries.
Duan holds an MDes in Design from Monash University Art Design & Architecture (Australia), and a BA in Visual Communication Design from Shanghai Institute of Visual Arts (China). He received a Certificate of Artist Book Training from RMIT University (Australia) and a Certificate of Editorial Design from Porto Design Summer School 2017 (Portugal).
Jiacheng Zhang
● Founding Partner & Brand Strategy PrincipalPrior to co-founded Pocca, Jiacheng once worked as a Strategy Researcher and Project Manager in a well-known interdisciplinary design agency in Shanghai; as a Brand Director in a smart hardware company; as a Brand Strategy Director, providing strategic research and brand architecture for both Chinese and Western brands, in one of the largest branding agency in China. He is also a licensed professional psychological counselor.
He has more than 10 years of practical experience in the consulting field of strategic research, analysis, and positioning for different types of companies and brands, including revitalization for existing corporations and brand construction for start-ups. He focuses on applying integrated thinking to business analysis, market research, and user and consumer research into business design and brand cultivation.
TEAM
Qiuting Yu
● DesignerQiuting holds a Master's degree in Graphic Brand Design from the University of the Arts London and a Bachelor's degree in Media and Communication Design from Donghua University. Prior to joining Pocca, she gained design experience working with advertising agencies and brands in London and Shanghai. With a passion for design, she explored solutions to diverse problems in different types of projects.
Shiqi Qiu
● DesignerGraduated with a Master's in Graphic Communication from the University of the Arts London, with a dual educational background in advertising and graphic design, possessing extensive work experience in branding projects. Outside of work, personal practice focuses on the exploration and application of themes such as material culture studies, kinship, social crises, and multi-species symbiosis.
Guanyu Chen
● Intern DesignerMDes in Visual Communication Design at East China Normal University, Shanghai (currently enrolled)
Jieruxue Sun
● Intern DesignerBFA in Visual Communication Design at Shanghai Institute of Visual Arts (currently enrolled)
Yuhan Cheng
● Intern DesignerBFA in Visual Communication Design at Shanghai Institute of Visual Arts (currently enrolled)