Founded in 2020, Pocca is a practical research office dedicated to visual narratives and brand cultivation based in Shanghai. 

We are passionate to bring intangible concepts and ideas to life by dealing with information, emotions, facts, and desires to create authentic, aesthetic, and unique stuff in various forms. From a piece of poster design to a comprehensive brand strategy; from individuals to listed international corporations, we help design-conscious commissioners, who have desire and courage to make authentic uniqueness and cultural impact, to transform their chaotic status quo into clear and enduring episodes.

We also engage focus on visual culture in cross-cultural contexts through self-initiated research and projects.

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EN

CONTACT

WeChat
Pocca


Red
Pocca Design


INSTAGRAM
 pocca.design


LinkedIn
Pocca


EMAIL
hello@pocca.design

ADDRESS
306, Anken Australia House, 80 Pingwu Road, Changning, Shanghai




PRACTICE

– Visual Identity System Design
– Poster Design
– Key Visual Design for Events
– Typography & Type Design
– Art Direction
– Packaging Design
– Environmental Graphics
– Editorial & Book Design
– Digital Design
– Motion Graphics
– Curating & Exhibition Design


– Business Strategy
– Business Innovation Insight
– Employee Branding Strategy
– Product Strength Insight
– Product Strategy
– User & Consumer Research
– Brand Positioning
– Brand Strategy
– Brand Concept Direction
– Content Strategy
– Visual Narrative Strategy
– Brand Growth Management

PRESS & MEDIA

– Exclusive interview / Kenmori / 2024
– Featured / The Brand Identity (T-BI) / 2024
– Exclusive interview / R34+ Rurban Pocket Project / 2024
– Exclusive interview / Art Growth by ArtJanus / 2023
– Podcast interview / Beihai Police / 2023
– Featured / Eye Magazine / 2023
– Exclusive interview / The Brand Identity (T-BI) / 2022
– Featured / World Brand Design Society / 2022
– Featured/ PRINT Magazine /  2021
– Exclusive interview / Arphic Type Design Dialogue / 2021
– Interview / HiiiBrand Award / 2021
– Exclusive interview / Design360° – 47° / 2021
– EAT & GO 2, Publisher: Sandu, China
– Bi-Scriptual Typography and Graphic Design with Multiple Script Systerms, Publisher: Niggli, Switzerland
– EKOO 300—China Creative & Design Power, Publisher: CITIC Press
– Los Logos 8, Publisher: Gestalten, Germany
– Hanzi Hanja Kanji, Publisher: Victionary, Hong Kong




EXHIBITIONS & ACTIVITIES

2024
– Exhibited in Energy Context–SGDA Design Show, Shenzhen
– Exhibited in the Branding Design Exhibition of Asia Design Management Forum 2024, Hangzhou
– Speak at the Roquette Brand Strength Sharing Session, Shanghai
– Lemon Right 3rd Anniversary Brand Upgrade Launch Event, Guest Speaker, Shanghai
– Hiiibrand Brand Summit, Hiii International Creative Month, Guest Speaker, Hangzhou
– Exhibited in the “Relationship within Relationships” Invitational Poster Design Show of D&AD 2019–2024 Selected Award-winning Works of Greater China Exhibition
– Series Lectures of D&AD 2019–2024 Selected Award-winning Works of Greater China Exhibition, Speaker, Shanghai
– Exhibited in The 100 Best Chinese Posters Exhibition of World Design Center Conference 2024, Design Innovation Institute Shanghai, Shanghai
– Hiiibrand Awards 2023, Bronze Award (Branding)
– Kenmori + 3type Branding Design Lecture, Guest Speaker, Shanghai

2023
 – Selected and Exhibited in The 11th China International Poster Biennial
– Featured and Exhibited in Award 360° 2023 Festival
– Exhibitied in UNFOLD 2023 Shanghai Art Book Fair
– The 4th Roquette Innovation Forum, Speaker
– 2023 ADM Asia Design Management Forum, Brand Design Section, Panelist
– Visual Identity: Visual Strategy Lecture Series, Speaker and Critic, China Academy of Art

2022
– Exhibited in Unseen Amsterdam Photography Fair
– Exhibited in Photobook Festival New Zealand

2021
– Featured in 2021 Shanghai Design Invitation Exhibition Field Poster Exhibition
– Exhibited in UNFOLD 2021 Shanghai Art Book Fair
– Sean Hogan: 30 Works 2014–2020, Curating and Publishing
– Short Sentence Episode 03 Distance x Design, Guest Speaker
– FASHION ZOO Everyday Now Everyday Future, Guest Artist
– FASHION ZOO 50x50 NEW BORN, Guest Artist
2020
 – Exhibited in UNFOLD 2020 Shanghai Art Book Fair
– Catherine Griffiths: SOLO IN [  ] SPACE – A Documentation, Curating, Editing, Design, and Publishing
2019
– Red Dots Award Shanghai Exhibition, Guest Speaker
– Catherine Griffiths: SOLO IN [  ] SPACE, Curating, Producing, and Design
– Energizing the Future EXPO 2017 Astana Exhibition, Guest Speaker
– Featured in Energizing the Future EXPO 2017 Astana Exhibition
– Featured in The 3rd China Design Exhibition




COMMISSIONERS

– Norman Walsh
– Stepper Custom-Made
– Urevo
– Maidesite
– Sounder Wang
– UE
– Bixdo
– DULi
– WONDER>FIT
– Sunniside
– Cohost
– Shui On XINTIANDI
– Dream Center West Bund
– Gree Real Estate
– Meta Media
– Fangda Partners
– CITIC Bank
– MagValley

– Intalight
– Roquette
– Neurophth
– GAISHI
– Fang’Guang
– Shanghai Brand
– Joyland Spirits
– THE SPACE
– Design Society
– XIMEI ART
– Pilar Corrias
– Shanghai Institute of Visual Art
– Shanghai Bund Art Center
– Hiiibrand Awards

PRINCIPALS

Zhihua Duan (Founding Partner / Design Principal)

Duan shaped his profession via Shanghai, Melbourne, and Porto. His works have been exhibited in Shanghai, Beijing, New York, Tokyo, Seoul, Berlin, Melbourne, Vilnius, and Moscow, and featured in some professional publications from globally renowned art publishers. He is a member of Australia Graphic Design Association (AU), The Typography Director Club (US), Shenzhen Graphic Designer Association (CN), and The Typographic Circle (UK), and was nominated for the 2021 Australia China Alumni Award for Arts & Creative Industries. He has been teaching at School of Design, Shanghai Institute of Visual Art (SIVA) as Adjunct Associate Professor since 2024.

Duan holds an MDes in Design from Monash University Art Design & Architecture (Australia), and a BA in Visual Communication Design from Shanghai Institute of Visual Arts (China). He received a Certificate of Artist Book Training from RMIT University (Australia) and a Certificate of Editorial Design from Porto Design Summer School 2017 (Portugal).

Jiacheng Zhang (Founding Partner / Brand Strategy Principal)

Prior to co-founded Pocca, Jiacheng once worked as a Strategy Researcher and Project Manager in a well-known interdisciplinary design agency in Shanghai; as a Brand Director in a smart hardware company; as a Brand Strategy Director, providing strategic research and brand architecture for both Chinese and Western brands, in one of the largest branding agency in China. He is also a licensed professional psychological counselor. 

He has more than 10 years of practical experience in the consulting field of strategic research, analysis, and positioning for different types of companies and brands, including revitalization for existing corporations and brand construction for start-ups. He focuses on applying integrated thinking to business analysis, market research, and user and consumer research into business design and brand cultivation.

TEAM

Qiuting Yu (Designer)


Qiuting holds a Master's degree in Graphic Brand Design from the University of the Arts London and a Bachelor's degree in Media and Communication Design from Donghua University. Prior to joining Pocca, she gained design experience working with advertising agencies and brands in London and Shanghai. With a passion for design, she explored solutions to diverse problems in different types of projects.

Emily Zhao (Designer & UX Researcher)

Emily is an experienced designer who holds a Master degree in Interaction Design from Pratt Institute in New York. Prior to joining Pocca, she had worked in various institutions and companies in the US and China, including Brooklyn Fashion and Design Accelerator, Daily Mail (NYC Office), Wix Academy, and Tang UX. Emily is skilled in teaching information visualization and UX design and excels in creativity and exploring design performance that provide high-quality online and offline experiences.

INSTAGRAM
©POCCA. 2020–2025