WE TRANSFORM CHAOTIC SURROUNDINGS
INTO LONG-LASTING EPISODES
我们将混沌的周遭环境转化为持久的插曲











Pocca 是一间位于上海的设计工作室,我们为具有设计意识的委托方通过品牌沟通策略、视觉识别与信息设计将混沌的信息环境转变为清晰且具有吸引力的插曲。同时,我们也关注跨文化语境下的视觉美学和相关范围内的研究与创作。
Pocca is a Shanghai-based design studio that focuses on branding and visual communication design working with design-conscious commissioners to transform chaotic surroundings into long-lasting and charming episodes. Meanwhile, we also focus on self-driven projects and research with cross-culture visual aesthetics.

︎ hello@pocca.design 

WeChat ︎︎︎ Pocca
Instagram ︎︎︎pocca.design
Address ︎︎︎ 上海市 长宁区 平武路 80 号 306 

306, 80 Pingwu Road, Changning, Shanghai, 200052





我们与不同时区一起工作:
We work with commissioners that are from different time zone:


中国  CHINA
澳大利亚  AUSTRALIA
美国  US
新加坡  SINGAPORE
新西兰  NEW ZEALAND
挪威  NORWAY
瑞典  SWEDEN
葡萄牙  PORTUGAL
约旦  JORDAN



FOUNDERS
主理人


︎︎︎DUAN Zhihua  段智华
澳大利亚莫纳什大学艺术设计与建筑学院传达与跨学科设计荣誉硕士。作品曾获奖并参展于上海、北京、纽约、东京、首尔、柏林、墨尔本、维尔纽斯、莫斯科、波尔图等地,并被Gestalten(柏林)、Eps51(柏林)、niggli (瑞士)、Victionary(香港)和 BranD 等知名设计出版商策划的专业出版物所收录。
Zhihua holds a MDes in Design from Monash University Art Design & Architecture in Melbourne. He has exhibited his work internationally among Shanghai, Beijing, New York, Tokyo, Seoul, Berlin, Melbourne, Vilnius, Moscow, Shenzhen, and Porto. His works have been featured in publications from Internationally renowned publishers Gestalten, Niggli, and Victionary.


︎︎︎ZHANG Jiacheng  张嘉诚
曾任知名4A品牌咨询与设计公司策略总监,持证专业心理咨询师。专注于将对商业模式、市场分析、品牌定位的思考融入品牌沟通策略和品牌设计之中,为设计提供兼具前瞻性与市场性的洞察。
Jiacheng has worked for famous 4A brand agencies as researcher and strategy director in China. He focuses on applying research and strategies of business model, marketing research, and brand communication into design practice in order to provide most suitable insight for his commissioners.



PRACTICE
专业领域


︎品牌研究与定位  Brand Research & Positioning
︎品牌沟通策略  Brand Communication Strategy
︎视觉识别系统  Visual Identity System
︎双语文字设计  Bilingual Typography
︎艺术指导  Art Direction
︎包装设计  Package Design
︎环境图形设计  Environmental Graphics
︎编辑与书籍设计  Editorial & Book Design
︎数字媒介策划与设计  Digital Platform Planning & Design
︎海报与活动主视觉设计  Poster & Event Key Visual Design


COMMISSIONERS
委托方


巴黎欧莱雅  L’Oréal Paris
兴业太古汇  HKRI TAIKOO HUI
新天地 XINTIANDI
现代传播 Modern Media
方达律师事务所  Fangda Partners
联合国健康组织 World Health Organization
上海国际艺术节  Shanghai International Arts Festival
上海民生美术馆  Shanghai Minsheng Art Museum
极地光影  Beyond Frozen Point
Pilar Corrias
BANK/MABSOCIETY
SOUNDER WANG
THE SPACE
White Hole Studio
THE VOLUME
Satellite Citi
挪威领事馆  Norwegian Consulate General (Shanghai)
瑞典领事馆  Consulate General of Sweden (Shanghai)
美国瑞典学会  Swedish Institute
莫纳什大学  Monash University
上海视觉艺术学院  Shanghai Institute of Visual Art




EXHIBITIONS & EVENTS
展览与活动


2019 “能动未来” Astana 世博会国际海报邀请展(上海)
2019 第三届中国设计大展 (深圳)
2016 金蜜蜂国际平面设计双年展(莫斯科)
2017 上海视觉艺术与设计展(上海)
2016 中国动态文字与图形邀请展(北京)
2020 Unfold 上海艺术书展(上海)
2019 红点传达设计奖上海站展览系列 / 演讲嘉宾
2019 Catherine Griffiths 中国首展 / 策展人及设计团队
2019 “能动未来” Astana 世博会国际海报邀请展 / 演讲嘉宾
2017 上海视觉艺术与设计展 / 策展团成员



PUBLICATIONS
出版物


《Bi-Scriptual Typography and Graphic Design with Multiple Script Systerms》/ 出版:Niggli(瑞士) 《艺酷300—中国创意设计力量》/ 出版:中信出版
《Los Logos 8》/ 出版:Gestalten(德国)
《Hanzi Hanja Kanji》/ 出版:Victionary(香港)







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