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Address ︎︎︎ 上海市 长宁区 平武路 80 号 306
306, 80 Pingwu Road, Changning, Shanghai, 200052

Pocca is a Shanghai-based design studio that focuses on branding and visual communication design working with design-conscious commissioners to transform chaotic surroundings into long-lasting and charming episodes.

Pocca 是一间位于上海的设计工作室,拥有来自澳大利亚、美国和中国的学术与实践背景,我们为具有设计意识的委托方通过沟通策略、品牌识别与视觉传达设计将混沌的信息环境转变为清晰且具有吸引力的插曲。



















主理人 / Principals

段智华  DUAN Zhihua


澳大利亚莫纳什大学艺术设计与建筑学院传达与跨学科设计荣誉硕士。澳大利亚平面设计师协会(AGDA)会员,英国 The Typographic Circle 会员,纽约艺术指导俱乐部(ADC)会员。作品曾获奖并参展于上海、北京、纽约、东京、首尔、柏林、墨尔本、维尔纽斯、莫斯科、波尔图等地,并被Gestalten(柏林)、Eps51(柏林)、niggli (瑞士)、Victionary(香港)和 BranD 等知名设计出版商策划的专业出版物所收录。

Zhihua holds a MDes in Design from Monash University Art Design & Architecture in Melbourne. He is member of AGDA, The Typographic Circle, and ADC NY. He has exhibited his work internationally among Shanghai, Beijing, New York, Tokyo, Seoul, Berlin, Melbourne, Vilnius, Moscow, Shenzhen, and Porto. His works have been featured in publications that were published by Internationally renowned publishers Gestalten, niggli, Victionary, and BranD.

张嘉誠  Jiacheng ZHANG


曾任知名4A品牌咨询与设计公司策略总监,持证专业心理咨询师。专注于将对商业模式、市场分析、品牌定位的思考融入品牌沟通策略和品牌设计之中,为设计提供兼具前瞻性与市场性的洞察。

Jiacheng has worked for famous 4A brand agencies as researcher and strategy director in China. He focuses on applying research and strategies of business model, marketing research, and brand communication into design practice in order to provide most suitable insight for his commissioners.

郑恺灵  Kelly ZHENG


美国加州州立大学长滩分校插画专业学士学位。曾于纽约著名设计机构 GrandArmy 和 The Future Forward 担任品牌与平面设计师,深度参与品牌形象设计、数字媒体与网站设计、音乐专辑设计等多样性的设计工作。凭借对中英文双语语境的理解,帮助不同文化背景的委托方将功能性与细致的设计美学相结合,呈现具有品质感的设计。

Kelly holds a BFA in Illustration from California State University Long Beach. She has worked for GrandArmy and The Future Forward on branding design and digital design in New York before back to Shanghai. She specializes in branding and graphic design with her strong bilingual background and experience.