从品牌焕新到全链路体验构建

Bixdo 倍至作为冲牙器领域的领军者，在拓展第二增长曲线时，再次委托 Pocca 深度参与其首款“冷光美白电动牙刷”的塑造。

在 Jacob Jensen Design（设计了一系列 B&O 经典音响产品的丹麦设计工作室）赋予产品工业美学的基础上，Pocca 延续了此前已经为倍至重新建立的视觉识别系统和包装系统。与此同时，我们跳脱出单一的视觉维度，深度介入用户体验设计（UX）、交互逻辑（IXD）及 UI 系统的构建。从开箱的仪式感落座到数字界面的直觉式操控，我们为这款产品打造了完整的品牌沟通路径，实现感官美学与使用效率的高度融合。

From Brand Revitalization to Full-Spectrum Experience Design

As a leader in the oral irrigator market in China, Bixdo sought to establish its second strategic product line. Following our successful brand-wide revitalization for the brand, Pocca was once again commissioned to shape the user experience for their inaugural "Blue Light Whitening Electric Toothbrush."

Building upon the minimalist industrial aesthetics defined by the renowned Danish firm Jacob Jensen Design (noted for their iconic work with Bang & Olufsen), Pocca extended the brand’s visual DNA into the digital and tactile realms.

Moving beyond surface-level design, we took a deep dive into User Experience (UX), Interaction Design (IxD), UI systems, and Packaging. From the initial unboxing ritual to the intuitive digital interface, Pocca engineered a seamless communication flow, harmonizing sensory elegance with functional efficiency.