WONDER>FIT 9th Anniv.
行业类型:
生活方式
实践类型:
视觉识别设计
SECTOR:
Lifestyle
Lifestyle
PRACTICE AREA:
Visual Identity Design

跃动的 9
在 Wonderfit 成立九周年之际,我们试图寻找一种纯粹且具爆发力的视觉语言,因此,我们放弃了复杂的嘉年华装饰,回归到最基础的几何形态——圆。
我们将 9 个色彩鲜明、尺度各异的圆环进行向心重构,使其在视觉重叠中自然幻化为数字“9”。这种螺旋上升的视觉节奏,既象征着健身过程中的能量进发,也隐喻了俱乐部九年来的成长轨迹。文案与图形的巧妙嵌套,让“热闹”与“简洁”在这一刻达成了平衡。
Dynamic 9
To celebrate Wonderfit’s 9th anniversary, we sought a visual language that is both pure and explosive. Moving away from conventional, cluttered carnival decorations, Pocca returned to the most fundamental geometric element: the circle.
By centripetally reconstructing nine circles of varying scales and vibrant colors, the composition naturally coalesces into the digit "9" through layered visual interaction. This spiraling visual rhythm not only symbolizes the burst of energy inherent in fitness but also serves as a metaphor for the club’s upward trajectory over the past nine years.
The seamless integration of typography and graphic forms achieves a perfect equilibrium between festive vibrancy and minimalist clarity.


