跃马破晓，唤醒潜能

在 2026 丙午马年来临之际，Pocca 为 Wonderfit 创作了一场关于“速度”与“觉醒”的视觉实验。

我们以品牌首字母 “W” 为核心原点，将其解构并重组于数字 “20” 与 “26” 之中。通过极具张力的倾斜构图与笔触，四个数字幻化为奋力奔跃的骏马形态，营造出“万马奔腾”的宏大势能。画面中爆发式的色彩对比与放射状肌理，打破了平面的静止感，使视觉重心在倾斜中产生强烈的向外驱动力。

搭配文案 “Wake & Work”，不仅呼应了双 W 的品牌视觉符号，更传递出一种在新年伊始即刻出发、加足马力的运动精神。

Wake & Work

For the 2026 Year of the Horse, Pocca envisioned a visual experience centered on "Momentum" and "Awakening." The design deconstructs the brand’s initial "W" and seamlessly integrates it into the numerals "20" and "26." Through a dynamic, slanted composition, the numbers are transformed into the silhouettes of galloping horses, evoking a sense of raw energy and unyielding speed. The slogan "Wake & Work" reinforces the brand's identity through alliteration while inspiring a "full throttle" attitude for the new year.