WONDER>FIT 七周年
WONDER>FIT 7th Anniversary
行业类型:
生活方式
实践类型:
活动视觉形象
SECTOR:
Lifestyle
PRACTICE AREA:
Visual Identity for Event
WONDER>FIT 是坐落于浙江临海的一个精品化健身俱乐部,今年已经是 Pocca 与 WONDER>FIT 合作的第三年。对 WONDER>FIT 来说,每一年的 12 月都是俱乐部的周年庆,今年,Pocca 继续为 WONDER>FIT 设计了全新的七周年活动推广视觉形象。我们以“保持运动 Keep Moving”为新一年度故事的核心,通过且简洁且直接的方式将数字 7 作为基础视觉元素,创建出灵活多变且具有一致性视觉吸引力的图形系统,应用于海报、移动数字媒介、会员卡及会员周边等一系列触点和物料当中。
WONDER>FIT is a fitness club situated in Linhai, Zhejiang Province. Pocca has been collaborating with WONDER>FIT for the past three years since 2021. Every December, WONDER>FIT celebrates its anniversary, and this year, Pocca has designed a new visual identity for its seventh-anniversary campaign. With “Keep Moving” as the central theme for the New Year’s story, the number 7 is used as the primary visual element, which is applied consistently across various materials such as posters, digital media, membership cards, and members’ peripherals to create a flexible and cohesive graphic system.
![](https://freight.cargo.site/t/original/i/1d7e237e68d0a3b483ab98e97f77ad13ded2dd65bcd3e5e6ad6b2abfd83dcd5e/w-1.jpg)
![](https://freight.cargo.site/t/original/i/baafd6a3436d4d12d1d9695d0b0e595d2d231666a67a45278de035980f857265/w-2.jpg)
![](https://freight.cargo.site/t/original/i/f5de88f3ebccf0a78d9d372ae2f8e92b3ce259fd784491b53d9215428cb997d1/w-3.jpg)
![](https://freight.cargo.site/t/original/i/e41797a57e2dc7c6dfabd75a041acece697620a0d575bd87d541c265a6db74d0/w-4.jpg)
![](https://freight.cargo.site/t/original/i/7ab15d58a0c5fe75439f65f9d4d4d74fde5644dcab28c8623f8c95326943ff67/w-5.png)
![](https://freight.cargo.site/t/original/i/e2768b08dea7af7ab158dedce8190aed1b80e526b40f0fdf6937958abc39cd0e/w-6.jpg)