职业离想
Quit&Quest
行业类型:文化与艺术
文化与艺术
实践类型:视觉识别设计
视觉识别设计
SECTOR:Arts & Culture
Arts & Culture
PRACTICE AREA:
Visual Identity Design
《职业离想》是一档面向年轻职业人士的职场跨界指南对话的播客栏目。它通过采访那些远离传统职业道路、逃离既定模式、在职业生涯中采取非传统途径前进的职场人士,以此提供多样性的职场新生态的灵感和洞见,帮助听众们以新颖的方式导航自己的职业生涯。这些受访者在他们的组织中可能显得疏离、困惑或格格不入,代表着新一代的职业探险家,他们超越了传统的界限。
受《职业离想》的委托,Pocca 为其设计了全新的视觉识别系统。基于节目非传统且具有探索性的对话风格,尤其是其中文名称“职业离想”中的汉字“离”,意味着“逃离、跳脱”,我们创造了一个独特、易识别、差异化且充满趣味性的图形符号。这有助于帮助品牌更好地融入当代流行文化的叙事背景,不仅满足了播客本身的需求,还适应了各种未来的跨领域延展应用的可能性。
The podcast Quit&Quest is a career crossover guide dialogue program aimed at young professionals in their career paths. It features interviews with individuals who have distanced themselves from traditional career paths, escaped from their original fields, or taken unconventional and distinctive approaches in their professional lives. These interviewees may appear to be detached, bewildered, or out of place within their organizations, embodying the new breed of career explorers who venture beyond conventional boundaries. The podcast offers its listeners inspiration and insights into fresh ways of navigating their own careers.
Commissioned by Quit&Quest, we have launched a newly updated and designed visual identity for them! Based on the non-traditional and exploratory dialogue tone of the program, and especially the Chinese character 离 (li) in its Chinese name "职业离想" which signifies "escape" (the standard term in Chinese would be "理想" meaning "ideals", but here it is altered to "离想" to imply an escape from conventional career ideals), we created a visual identity that is unique, recognizable, differentiated, and fun. This helps the brand better integrate into the narrative context of contemporary pop culture, satisfying not only the needs of the podcast itself but also adapting to a variety of future extensions.
Commissioned by Quit&Quest, we have launched a newly updated and designed visual identity for them! Based on the non-traditional and exploratory dialogue tone of the program, and especially the Chinese character 离 (li) in its Chinese name "职业离想" which signifies "escape" (the standard term in Chinese would be "理想" meaning "ideals", but here it is altered to "离想" to imply an escape from conventional career ideals), we created a visual identity that is unique, recognizable, differentiated, and fun. This helps the brand better integrate into the narrative context of contemporary pop culture, satisfying not only the needs of the podcast itself but also adapting to a variety of future extensions.