Monos is a new cafe and bakery label based in Shanghai. Founded in 2020 with a single coffee shop and hero product Cannelé, Monos received widespread acclaim in Shanghai among coffee lovers and independent coffee and bakery shops.
After three years of operation, they plan to innovate and expand their business by building a new baking factory, transforming the original small workshop baking for their own sales into a baking line, providing customized, standardized, high-quality baking products for coffee shops and restaurants, and thus becoming a B2B baking product supplier and baking system solution provider.
Inspired their hero product, Cannelé, we generated a brand new symbol mark that stands for the letterform M that is the initial letter of Monos, and for the shape of a Cannelé. As for the typographic treatment, we choose a leading typeface in standard and modern feeling and a sub-typeface that set in mono style to enhance the feeling of manufacturing, and as well, a humorous match between the mono style and the brand name Monos.