Monos

Monos 是一间位于上海的咖啡与烘培厂牌，源于其在 2020 年开设的第一家独立咖啡店以及颇受好评的明星烘培产品可露丽。经过三年的运营，品牌计划建立一间烘培工厂，将他们的生意从自产自销的独立咖啡与烘培店拓展为向各种咖啡店与餐厅提供定制化、标准化、高品质烘培产品的 B2B 烘培产品供应商和烘培标准化系统解决方案的服务商。

Monos is a new cafe and bakery label based in Shanghai. Founded in 2020 with a single coffee shop and hero product Cannelé, Monos received widespread acclaim in Shanghai among coffee lovers and independent coffee and bakery shops.

After three years of operation, they plan to innovate and expand their business by building a new baking factory, transforming the original small workshop baking for their own sales into a baking line, providing customized, standardized, high-quality baking products for coffee shops and restaurants, and thus becoming a B2B baking product supplier and baking system solution provider.

源于 Monos 三年来以其咖啡店 Daydreaming by Monos 而呈现的明星产品可露丽，我们为 Monos 创建出一枚简洁的视觉符号，即是可露丽的造型，也代表了品牌名称的首字母 M。而在文字字体的考量中，我们选择了一款具有工业标准化特质的无衬线字型作为一级应用字体，并选取一款 mono 风格的字型作为二级应用字体，以此来呈现不偏不倚、有性格但又不居台前的标准化生产与可靠的气息。

Inspired their hero product, Cannelé, we generated a brand new symbol mark that stands for the letterform M that is the initial letter of Monos, and for the shape of a Cannelé. As for the typographic treatment, we choose a leading typeface in standard and modern feeling and a sub-typeface that set in mono style to enhance the feeling of manufacturing, and as well, a humorous match between the mono style and the brand name Monos.