JsLP (Jian'shen Leisure Products) is a world-class manufacturer of outdoor shade products that are crafted with meticulous care and high-quality standards. They dedicated team of designers and engineers constantly strive to create new and innovative designs that are visually appealing and incredibly easy to assemble. Their products are made from premium materials to ensure lasting comfort and enjoyment for years to come. Since the company's establishment in 2011, they have consistently expanded our capabilities and emerged as a trusted leader in the market for outdoor shade products.
Our practice in this project aims to refresh the brand image and visual identity systems to help the brand to be more competitive in the global market. Since the brand has been using the full name of Hanyu Pinyin as the brand name in the promotion process, but it is not easy to identify and read, we first suggested that they change the brand name to JsLP (that is, the initials of Jian'shen Leisure Products abbreviation). On this basis, based on JsLP's product attributes (different types of tents and awnings), we came up with the concept of "outdoor equipment for enjoying the sky on the ground" and used new brand visual symbols to match colors and images, which not only presented The rigorous and reliable manufacturing attributes also present the reality and fun of outdoor life.