JOYLAND SPIRITS is a young local company dedicated to creating international and fashionable liquor brands and products. With the original intention of “Providing Happiness for Everyone”, the company is also creating its own brand of liquor with the starting point of “Making Alcohol Better and Happier for Everyone”. Pocca was honored commissioned by Joyland Spirits to create a new corporate brand identity for them. The logotype was designed with a core of Chinese and English characters, balancing the rigor and trust of a corporate brand with the pleasure of the brand concept of “Super Happy”; and a strong and distinctive orange color was chosen as the identity color to express the brand vision. We also wrote a bilingual copywriting for the first phase of the promotion, reflecting the brand values and vision.