超开心酒业

Joyland Spirits

超开心酒业是一家致力于打造国际化、时尚化酒类品牌和产品的年轻本土企业。秉承着“为大家提供快乐”的初心，公司以「让大家能品尝到更美好、更快乐的酒精」为出发点，也正在开创旗下自有白酒品牌。Pocca 受超开心酒业的委托为这个全新的品牌塑造了企业品牌标视觉识别，建立了企业端的视觉识别系统以及对形象露出场景中艺术风格的指导。在标识设计中，我们以中英文文字为核心，平衡了作为企业品牌的严谨信赖感与“超开心”品牌理念中的愉悦感；并挑选了浓郁且鲜明的橙色作为彰显品牌愿景的识别色。同时，我们也为企业的第一阶段推广撰写了体现品牌价值观及愿景的中英双语文案。

JOYLAND SPIRITS is a young local company dedicated to creating international and fashionable liquor brands and products. With the original intention of “Providing Happiness for Everyone”, the company is also creating its own brand of liquor with the starting point of “Making Alcohol Better and Happier for Everyone”. Pocca was honored commissioned by Joyland Spirits to create a new corporate brand identity for them. The logotype was designed with a core of Chinese and English characters, balancing the rigor and trust of a corporate brand with the pleasure of the brand concept of “Super Happy”; and a strong and distinctive orange color was chosen as the identity color to express the brand vision. We also wrote a bilingual copywriting for the first phase of the promotion, reflecting the brand values and vision.