PLAYGROUND OF CONCEPTIVE
& CHEERFUL ACTIONS



视觉识别、艺术指导、双语文案

超开心酒业是一家致力于打造国际化、时尚化酒类品牌和产品的年轻本土企业。秉承着“为大家提供快乐”的初心,公司以“让大家能品尝到更美好、更快乐的酒精”为出发点,也正在开创旗下自有白酒品牌。我们很荣幸为超开心酒业塑造了全新的企业品牌标识,建立了企业端的视觉识别系统以及对形象露出场景中艺术风格的指导。在标识设计中,我们以中英文文字为核心,平衡了作为企业品牌的严谨信赖感与“超开心”品牌理念中的愉悦感;并挑选了浓郁且鲜明的橙色作为彰显品牌愿景的识别色。同时,我们也为企业的第一阶段推广撰写了体现品牌价值观及愿景的中英双语文案。
Visual Identity, Art Direction, Bilingual Copywriting

JOYLAND SPIRITS is a young local company dedicated to creating international and fashionable liquor brands and products. With the original intention of "providing happiness for everyone", the company is also creating its own brand of liquor with the starting point of "making alcohol better and happier for everyone". We were honored to create a new corporate brand identity for Super Happy Liquor, establishing a visual identity system for the company and guiding the artistic style of the image exposure scenario. The logo was designed with a core of Chinese and English text, balancing the rigor and trust of a corporate brand with the pleasure of the "Super Happy" brand concept; and a strong and distinctive orange color was chosen as the identity color to express the brand vision. We also wrote a bilingual copy for the first phase of the promotion, reflecting the brand values and vision.




















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