Visual Identity, Art Direction, Bilingual Copywriting

JOYLAND SPIRITS is a young local company dedicated to creating international and fashionable liquor brands and products. With the original intention of "providing happiness for everyone", the company is also creating its own brand of liquor with the starting point of "making alcohol better and happier for everyone". We were honored to create a new corporate brand identity for Super Happy Liquor, establishing a visual identity system for the company and guiding the artistic style of the image exposure scenario. The logo was designed with a core of Chinese and English text, balancing the rigor and trust of a corporate brand with the pleasure of the "Super Happy" brand concept; and a strong and distinctive orange color was chosen as the identity color to express the brand vision. We also wrote a bilingual copy for the first phase of the promotion, reflecting the brand values and vision.

© Pocca. All Rights Reserved. 2020–2021