Hiiibrand Awards 2023

Hiiibrand Awards 国际品牌&传达设计大奖聚焦品牌塑造和设计价值，通过全球范围的征集和评选，褒奖优秀品牌实践和设计力量，旨在推动品牌和传达设计领域的交流和发展。作为一项历经十余年的国际性、专业性、前瞻性俱佳的设计大奖，Hiiibrand Awards 代表着行业的权威和标准，是高质量品牌和设计实践的象征。

Hiiibrand Awards focuses on the value of branding and visual communication design. Through global collection and selection, it rewards outstanding brand design practices and visual communication design capabilities, aiming to promote communication and development in the field of brand and communication design. As an international, professional and forward-looking design award that has been held for more than ten years, Hiiibrand Awards represents the authority and standards of the industry and is a symbol of high-quality branding and design practice.

受到 Hiiibrand Awards 的邀请和委托，我们为其新一年度的赛事 Hiiibrand Awards 2023 设计了全新的赛事推广主视觉及视觉识别系统。源于“品牌”、“标志”、“包装”、“字体”四个大赛专业类别所对应的其在专业实践中所涉及的范围差异，我们创建了四种对应的变化莫测的几何符号，分别对应了每个专业类别在视觉传达设计实践领域中所触及的范围，组合在一起也体现了四个专业类别相互之间既独立又相互包容的关系。而这其中的变化，是充满不确定的设计的变化，是专业的变化，是赛事的变化，是市场的变化，也是这个纷繁前行的世界的变化。

Invited and commissioned by Hiiibrand Awards, we designed a new event promotion key visual and visual identity system for its new annual event Hiiibrand Awards 2023. Derived from the differences in the scope of professional practice involved in the four professional categories of the competition: Brand, Logo, Packaging and Typography, we generated four corresponding unpredictable geometric symbols. They respectively correspond to the scope of each professional category in the field of visual communication design practice. The combination in the visual system as a whole also reflects the independent and mutually inclusive relationship between the four professional categories. The changes indicated in the identity design are the changes in design that are full of uncertainty, changes in professionalism, changes in events, changes in the market, and changes in this busy and forward-moving world.