Hiiibrand Awards focuses on the value of branding and visual communication design. Through global collection and selection, it rewards outstanding brand design practices and visual communication design capabilities, aiming to promote communication and development in the field of brand and communication design. As an international, professional and forward-looking design award that has been held for more than ten years, Hiiibrand Awards represents the authority and standards of the industry and is a symbol of high-quality branding and design practice.
Invited and commissioned by Hiiibrand Awards, we designed a new event promotion key visual and visual identity system for its new annual event Hiiibrand Awards 2023. Derived from the differences in the scope of professional practice involved in the four professional categories of the competition: Brand, Logo, Packaging and Typography, we generated four corresponding unpredictable geometric symbols. They respectively correspond to the scope of each professional category in the field of visual communication design practice. The combination in the visual system as a whole also reflects the independent and mutually inclusive relationship between the four professional categories. The changes indicated in the identity design are the changes in design that are full of uncertainty, changes in professionalism, changes in events, changes in the market, and changes in this busy and forward-moving world.