新濠天地“幻艺之境”
COD (Macau) Dream Beyond
行业类型：
文化艺术
实践类型：
编辑与书籍设计
SECTOR:
Arts & Culture
Arts & Culture
PRACTICE AREA:
Editorial & Book Design
在视觉元素的设计上，我们将“银色”和“三角切面”的色彩与图形贯穿整本画册，与扎哈·哈迪德建筑事务所设计的“新濠天地”室内空间建筑表皮与核心装饰元素相呼应。这也使画册成为服务空间，契合空间语境的配套物料。在内容的编排设计上，我们将页面横向分割为两部分，与策展设计策略中的两条观展路线一一对应，同时混排简体中文、繁体中文、英文三种语言，方便读者在阅读过程中，能轻松分辨两条观展路线的艺术作品，达到功能产生形式美学之目的。
In the design of visual elements, we use the colors "silver" and "triangular facets" throughout the catalogue, echoing the architectural skin and core decorative elements of the interior space of City of Dreams, designed by Zaha Hadid Architects. This also positions the catalogue as a supporting material that serves the space and aligns with its spatial language. In terms of content layout design, we horizontally divided the page into two sections, corresponding one-to-one with the two viewing routes in the curatorial design strategy. Simultaneously, we incorporated a mix of simplified Chinese, traditional Chinese, and English texts. This allows readers to easily distinguish between the artworks along the two viewing routes during the reading process, achieving the goal of functional design generating formal aesthetics.
【展览前言】
以绮丽幻境为形、臻致对话为核，全新策划并呈现的“幻艺之境”艺术尊览体验将新濠天地打造为一座兼具商业活力与艺术诗性的多维剧场。作为澳门地区的综合旅游休闲度假村，新濠天地将在众多典藏艺术作品的加持下成为一座流动的美术馆。
“幻艺之境”所呈现的艺术作品串联超现实美学、文化哲思与在地叙事，让观众在漫步中感受艺术，探索幻象与真实、美学体验与现代消费的交融。艺术作品以镜面、光影、色彩互动编织感官盛宴，透过科技之眼凝练自然的色彩与诗意，同时将流行符号贯穿综合旅游休闲度假村。在虚实共生、东西互鉴、在地庆典的交织中，形成一场关于全新界域的珍奇探索。
新濠天地“艺术尊享之旅”以“光影共生”与“线形无界”两条路线展开，层层递进，为观众开启一场沉浸而丰盈的视觉与感官之旅。以光影织就幻境，以线条突破桎梏，构建一座流动的美术馆。“光影共生”路线由颐居大堂展开，贯穿北区一层通道至摩珀斯购物廊，以光、影、形、意的动态交互为核心，通过卫星图像、镜面与画布呈现艺术家对现实的感知，探索自然、科技与人文的诗意联结。“线形无界”路线自摩珀斯大堂建筑空间起始，至酒店23层“艺赏二十三”及摩珀斯购物廊，聚焦线条、色彩与形态的有机重构，挑战传统创作边界的同时，探索艺术语言中文化与情感的流动性。
扎哈·哈迪德女爵士设计的摩珀斯，仿佛澳门天际线上的未来之舟。“幻艺之境”致力于彰显奢华的感官体验，并通过艺术对话重构空间的文化深度，这位世界顶级建筑大师设计的高格调建筑空间正与先锋艺术品相得益彰。观众穿梭于空间的曲线内，以驻足和注目与作品轻盈互动，既见证幻象的诞生，亦触摸真实的灵魂，最终在“探珍”的奇趣体验中感知自我在现代消费环境中的诗意本真。
最终，这场尊览体验指向一种平衡：在消费主义浪潮中，艺术不仅是空间的点缀，更是激发思考的媒介。新濠天地亦借此展现其作为综合旅游休闲度假村的另一重身份：一个连接幻象与现实、传统与当代、全球与在地的文化枢纽。
以绮丽幻境为形、臻致对话为核，全新策划并呈现的“幻艺之境”艺术尊览体验将新濠天地打造为一座兼具商业活力与艺术诗性的多维剧场。作为澳门地区的综合旅游休闲度假村，新濠天地将在众多典藏艺术作品的加持下成为一座流动的美术馆。
“幻艺之境”所呈现的艺术作品串联超现实美学、文化哲思与在地叙事，让观众在漫步中感受艺术，探索幻象与真实、美学体验与现代消费的交融。艺术作品以镜面、光影、色彩互动编织感官盛宴，透过科技之眼凝练自然的色彩与诗意，同时将流行符号贯穿综合旅游休闲度假村。在虚实共生、东西互鉴、在地庆典的交织中，形成一场关于全新界域的珍奇探索。
新濠天地“艺术尊享之旅”以“光影共生”与“线形无界”两条路线展开，层层递进，为观众开启一场沉浸而丰盈的视觉与感官之旅。以光影织就幻境，以线条突破桎梏，构建一座流动的美术馆。“光影共生”路线由颐居大堂展开，贯穿北区一层通道至摩珀斯购物廊，以光、影、形、意的动态交互为核心，通过卫星图像、镜面与画布呈现艺术家对现实的感知，探索自然、科技与人文的诗意联结。“线形无界”路线自摩珀斯大堂建筑空间起始，至酒店23层“艺赏二十三”及摩珀斯购物廊，聚焦线条、色彩与形态的有机重构，挑战传统创作边界的同时，探索艺术语言中文化与情感的流动性。
扎哈·哈迪德女爵士设计的摩珀斯，仿佛澳门天际线上的未来之舟。“幻艺之境”致力于彰显奢华的感官体验，并通过艺术对话重构空间的文化深度，这位世界顶级建筑大师设计的高格调建筑空间正与先锋艺术品相得益彰。观众穿梭于空间的曲线内，以驻足和注目与作品轻盈互动，既见证幻象的诞生，亦触摸真实的灵魂，最终在“探珍”的奇趣体验中感知自我在现代消费环境中的诗意本真。
最终，这场尊览体验指向一种平衡：在消费主义浪潮中，艺术不仅是空间的点缀，更是激发思考的媒介。新濠天地亦借此展现其作为综合旅游休闲度假村的另一重身份：一个连接幻象与现实、传统与当代、全球与在地的文化枢纽。
【Preface of the Exhibition】
Shaped by fantastical imagery and centred on profound dialogue, the newly curated exclusive art experience Dream Beyond transforms Macau’s premier integrated resort into a multidimensional theatre that seamlessly fuses commercial vitality and artistic lyricism. City of Dreams becomes a fluid museum featuring multiple groundbreaking and thought-provoking artworks. Dream Beyond connects surreal aesthetics, cultural reflection, and local narratives. Visitors are invited to stroll through a space activated by various artistic interventions. The lines between illusion and reality are blurred, facilitating aesthetic encounters alongside contemporary commerce. The collection serves up a sensory feast through mirrored lightscapes and immersive soundscapes, distilling nature’s hues and poetics through the lens of technology while embedding pop culture symbols into a trendy space. Amidst this interplay of the virtual and real, and East and West, an exploration of new cultural territories unfolds.
Shaped by fantastical imagery and centred on profound dialogue, the newly curated exclusive art experience Dream Beyond transforms Macau’s premier integrated resort into a multidimensional theatre that seamlessly fuses commercial vitality and artistic lyricism. City of Dreams becomes a fluid museum featuring multiple groundbreaking and thought-provoking artworks. Dream Beyond connects surreal aesthetics, cultural reflection, and local narratives. Visitors are invited to stroll through a space activated by various artistic interventions. The lines between illusion and reality are blurred, facilitating aesthetic encounters alongside contemporary commerce. The collection serves up a sensory feast through mirrored lightscapes and immersive soundscapes, distilling nature’s hues and poetics through the lens of technology while embedding pop culture symbols into a trendy space. Amidst this interplay of the virtual and real, and East and West, an exploration of new cultural territories unfolds.
This art experience features two specially curated routes—Where Light Meets Shadow and Lines Know No Bounds—offering visitors a richly layered visual and sensorial journey. A realm of illusions is created through light and shadow; flowing lines break constraints, turning City of Dreams into a dynamic museum. Where Light Meets Shadow begins in the Nüwa lobby and moves onwards through the first-floor north corridor, ending at the Morpheus Boutique. Centred on the dynamic interplay of light, shadow, form, and intention, this route showcases the artists’ perceptions of reality through satellite imagery, mirrored surfaces, and canvas works—exploring the poetic convergence of nature, technology, and humanity. Lines Know No Bounds begins in the architectural atrium of the Morpheus, and journey to “Art on 23”, finally returning to the Morpheus Boutique. On this route, visitors are treated to an organic reconfiguration of lines, colours, and forms which challenges the boundaries of traditional creation and explores the flow of culture and emotion within the language of art.
Designed by Zaha Hadid, the Morpheus rises like a vessel of the future as part of Macau’s iconic skyline. Within this architectural marvel, Dream Beyond fosters a rich experience engaging all senses, redefining the cultural dimensions of a curated retail environment through artistic dialogue. Audiences wandering through the flowing curves of the Morpheus can engage in subtle yet unique interactions with the artworks, witnessing the birth of illusions while rethinking the essence of reality. In this journey of discovery, art serves as a poetic mirror of one’s true self within the consumerist landscape.
Ultimately, this experience hopes to achieve a balance. Amongst the tides of consumerism, art is not merely ornamental. It is also a medium for reflection. Through this initiative, City of Dreams unveils its deeper identity as a cultural hub, bridging the distance between tradition and innovation, and global and local narratives.
