Daydreaming by Monos
行业类型：
餐饮
实践类型：
视觉识别系统设计
SECTOR:
Food & Drinks
PRACTICE AREA:
Visual Identity System Design
Daydreaming by Monos 是 Monos 在上海经营的一家独立咖啡店。经过三年的运营，伴随着 Monos 的品牌的定位转型与重塑，这处 Monos 旗下第一个实体空间的表达也在寻求优化与唤新，以在三年的经营后向消费者呈现更好的品质。Pocca 受 Monos 的委托为 Daydreaming by Monos 唤新店铺的视觉识别系统。
Daydreaming by Monos is an independent coffee shop operated by Monos in Shanghai. After three year of operation, alongside the rebranding for Monos, the expression of this space is also looking for a refinement and upgrade for a better quality. Pocca was commissioned to refresh the visual identity system of Daydreaming by Monos.
我们从店铺名称 Daydreaming（白日梦）本身的概念出发，通过一枚象征“做梦”的符号和定制的手写字型的标识来呈现“喝着咖啡做白日梦”的松弛感，帮助咖啡店以一种温和又有趣味的方式融入街道环境，更容易被认出，并向顾客与路人呈现出一种“日常的轻松”之感。
Starting from the concept of daydreaming itself, we presented the relaxation of 'daydreaming with coffee' through a symbol of dreaming and a hand-script logotype, which helped the coffee shop to be more easily recognized on the street and presented to consumers and passersby with a sense of everyday relaxation.
