PLAYGROUND OF CONCEPTIVE
& CHEERFUL ACTIONS



活动视觉识别、海报设计

“诗歌之城——第一届再望城市诗歌节”是在浙江临海举办的首个以诗歌为主题城市艺术与生活节。在此次项目中,我们受主办方的邀请为活动设计了整体的视觉形象、系列海报、活动现场物料及衍生品的创作。在视觉概念上,我们延续活动策展方提出的卡尔维诺《看不见的城市》的概念初衷,尝试通过文字性与符号化的视觉肌理将整个活动的信息转化成一种在字与符中穿梭游走的充满节奏的诗意。

“讳莫如深的圆湖、六角形的广场、巨蛇般的城墙,还有被光阴洗涤的建筑,构成了这座看不见的城市。但这些庞然巨物的存在只是为了掩盖它动人的细节。那环形城墙上的每一块砖上都刻着谶语一般的诗句,只有朝露和台风中的雨水能使它们呈现……这些诗句就是这座城市的掌纹。”——活动序章
Event Visual Identity, Poster Design

"City of Poetry–The 1st City Poetry Festival" is the first poetry-themed urban art and life festival held in Linhai, Zhejiang. In this project, we were invited by the organizer to design the visual identity, poster series, and the creation of materials and derivatives for the event. In terms of visual concept, we continued the initial idea of Calvino's "Invisible Cities" proposed by the event curator, trying to transform the whole event's message into a rhythmic poetry that wanders through words and symbols through a literal and symbolic visual texture.

"The secretive round lake, the hexagonal square, the giant snake-like walls, and the buildings washed by time constitute this invisible city. But these behemoths exist only to conceal its moving details. Each brick of that circular wall is inscribed with prophetic verses, and only the morning dew and the rain in the typhoon can make them appear ... These verses are the palimpsest of the city." –Prologue of the event










© Pocca. All Rights Reserved. 2020–2021