Blu Mali

Blu Mali 于 2020 年在美国加州的 Malibu 创立，作为一个全新的休闲品牌，品牌希望将南北加州冲浪和滑雪的生活方式，通过鞋履中别具风格的配色和时尚的复古气息传递给每一个人。Pocca 受到 Blu Mali 的委托，为品牌梳理了全新的品牌叙事，以“不一样的城市冒险（Another Way of Urban Adventure）”定义了品牌的态度。在视觉叙事中，我们更聚焦于将冲浪和滑雪的生活方式、探险态度、南北加州的氛围注入在城市的日常生活之中，并通过一系列对与图像的艺术指导和创作，放大品牌希望向消费者提供的情绪价值。

Blu Mali is a leisure footwear brand that was founded in Malibu, California in 2020. The brand aims to bring the surfing and skiing lifestyle of Northern and Southern California to everyone through its unique style of color matching and retro vibe in the shoes. To define the brand’s attitude, Pocca was commissioned to develop a new brand narrative with the tagline “Another Way of Urban Adventure”. In the visual narrative, the focus is on injecting the lifestyle of surfing and skiing, the attitude of adventure, and the vibe of Northern and Southern California into daily urban living. A series of art direction and the creation of images is used to amplify the emotional value that the brand hopes to provide to its consumers.