视觉识别、概念指导、包装设计

GEM&VOW 是苏州首家以培育钻石作为核心的设计师首饰品牌,品牌秉持“你与钻石的故事不只一个章节”的愿景,将艺术表达与可负担的钻石首饰相结合,为培育钻石的市场带来新的养分。

在视觉识别的生成中,我们将“节点符号§”作为视觉线索的出发点,作为一种印刷字符,它用于指代文件中单独编号的章节,也被称为章节符号或章节标记。将这枚基础符号挪用到 GEM&VOW 之中,我们希望它帮助品牌传递将钻石从过于神圣的地位过渡到将人生视为一次长线阅读的日常;也帮助传递与钻石的故事不只一个章节的品牌愿景,即钻石在人生的故事中不再只唯一存在一次,而是能够成为人生中不同章节、不同情绪、不同愉悦的物质承载物。
Visual Identity, Concept Direction, Packaging

GEM&VOW is the first designer jewelry brand in Suzhou that focuses on artificially bred diamonds. With the vision of "There is more than one chapter in the story of your and diamonds", the brand combines artistic expression with affordable diamond jewelry to bring new nutrients to the market.

We used the "section sign §" as a starting point for visual cues, as a typographic character that refers to individually numbered chapters in a document, also known as chapter symbols or chapter marks. By appropriating this foundational symbol into GEM&VOW, we wanted it to help the brand communicate the transition from the overly sacred status of the diamond to the daily routine of seeing life as one long read; and to help communicate the brand's vision that the story of the diamond is not just one chapter, but can be the material bearer of different chapters, emotions, and pleasures in the story of life. 
















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