PLAYGROUND OF CONCEPTIVE
& CHEERFUL ACTIONS





Pocca 是一间位于上海的设计工作室,我们将自己定义为一个“充满概念与愉悦的行动之游戏场”,为具有设计意识的委托方通过视觉传达设计与策略研究将混沌的信息环境转变为清晰且持久的插曲。同时,我们也关注跨文化语境下的视觉美学和相关范围内的研究与创作。

Pocca is a Shanghai-based design studio. We define ourselves as a Playground of Conceptive & Cheeful Actions working with design-conscious commissioners to transform chaotic surroundings into long-lasting episodes through visual communication design and strategy research. Meanwhile, we also focus on self-driven projects and research on cross-culture visual aesthetics.


Email: hello@pocca.design 

微信公众号: Pocca
Instagram: pocca.design

上海市 长宁区 平武路 80 号 安垦澳洲之家
Anken Australia House, 80 Pingwu Road, Changning, Shanghai, 200052



专业领域
PRACTICE


– 概念研究与指导
– 品牌定位
– 品牌沟通策略
– 视觉识别系统
– 文字设计
– 艺术指导
– 包装设计
– 环境图形设计
– 编辑与书籍设计
– 数字媒介设计
– 海报与活动推广视觉设计
– 策展与展览设计

– Concept Research & Direction
– Brand Positioning
– Brand Communication Strategy
– Visual Identity System
– Bilingual Typography
– Art Direction
– Packaging Design
– Environmental Graphics
– Editorial & Book Design
– Digital Platform Design
– Posters & Event Key Visual Design
– Curating & Exhibition Design



主理人

PRINCIPALS


︎︎︎ 段智华  (联合创办人 / 设计主理)
澳大利亚莫纳什大学艺术设计与建筑学院传达与跨学科设计荣誉硕士,在皇家墨尔本理工大学进行过“艺术家书”的研修,在“波尔图设计之夏”参与过编辑设计的研修。澳大利亚平面设计协会专业会员、上海艺术指导俱乐部会员、纽约字体指导俱乐部会员。作品曾获奖并参展于上海、北京、纽约、东京、首尔、柏林、墨尔本、维尔纽斯、莫斯科、波尔图等地,并被 Gestalten(柏林)、Eps51(柏林)、niggli (瑞士)、Victionary(香港)和 BranD 等知名设计出版商策划的专业出版物所收录。

︎︎︎DUAN Zhihua  (Founding Partner / Design Principal)
Zhihua holds an MDes in Design from Monash University Art Design & Architecture, and received the Certificate of Artist Book Training from RMIT University and Certificate of Editorial Design from Porto Design Summer School 2017. He is a professional member of AGDA(Australian Graphic Design Association), Shanghai Art Director Club, and The Type Directors Club (New York). He has exhibited his work internationally in Shanghai, Beijing, New York, Tokyo, Seoul, Berlin, Melbourne, Vilnius, Moscow, Shenzhen, and Porto. His works have been featured in publications from Internationally renowned publishers Gestalten, Niggli, and Victionary.


︎︎︎ 张嘉诚  (联合创办人 / 项目与策略总监)
曾任知名品牌咨询与设计公司策略总监,持证专业心理咨询师。在面对各类企业和初创品牌的品牌策略研究与定位的咨询领域拥有 7 年的实践经验,包括对既有品牌的唤新工作,以及对初创品牌从策略研究到落地的“品牌 0—1”构筑。专注于将对商业模式、市场研究、品牌定位的思考融入品牌设计之中,为设计的市场化实践提供兼具前瞻性与市场性的洞察。

︎︎︎ ZHANG Jiacheng  (Founding Partner / Project & Insight Director) 
Jiacheng has worked for famous brand agencies as researcher and strategy director in China. He is a licensed professional psychological counselor. He has 7 years of consulting experience in brand strategy, research and positioning for various enterprises and start-ups, including both brand refresh for existing brands and "brand 0-1" construction for start-ups. He specializes in integrating thinking about business models, market research, and brand positioning into brand design, providing both forward-looking and market-oriented insights for branding practice.




团队
TEAM


︎︎︎ 余秋婷  Qiuting Yu 
伦敦艺术大学品牌设计专业硕士学位,曾于台湾东华大学参与艺术设计的交换项目。
Qiuting holds an MFA in Branding Design at University of the Arts London and participated in an art and design exchange program at Tung Wah University in Taiwan.

︎︎︎ 陈伊佳  Yetta Chen(Freelancer)
上海视觉艺术学院视觉传达设计专业学士,曾于 702design 担任设计师。
Yetta graduated from Shanghai Institute of Visual Arts in 2019 with a degree in Visual Communication. She worked as a designer at 702design prior to join Pocca.

︎︎︎ 李昊哲  Miky Li 
艺术中心设计学院平面设计硕士,俄勒冈大学数字艺术学士。曾荣获 2021 年度 Graphics 年度新人金奖。
Miky holds an MFA in Graphic Design from ArtCenter College of Design and BFA in Digital Art from the University of Oregon. He was awarded the Graphis New Talent Annual Gold Award in 2021.

︎︎︎ 李静  Icey Li(Assistant Designer)
视觉传达设计预备硕士研究生,上海视觉艺术学院服装设计学士。
Icey is a Master-to-be graphic design student with a background in Fashion Design and graduated from Shanghai Institute of Visual Arts.

︎︎︎ 陈雯丽  Wenli Chen(Assistant Strategist)
数字媒体应用虚拟与现实应用技术专业,曾在 Eagles CG 实习。
Wenli graduated in Digital Media Application Virtual and Reality Application Technology, she interned at Eagles CG prior to join Pocca.

︎︎︎ 董世琦  Shiqi Dong(Intern)
伦敦大学金史密斯数字艺术专业硕士,温布尔登艺术学院及北京服装学院雕塑专业学士。
Shiqi holds an MA in Computational Arts from Goldsmiths, University of London, and BA from Wimbledon College of Arts and Beijing Institute Of Fashion Technology.




委托方
COMMISSIONERS


– 巴黎欧莱雅  L’Oréal Paris
– 万事达卡  Mastercard
– 新天地  XINTIANDI
– 现代传播  Modern Media
– 方达律师事务所  Fangda Partners
– 世界卫生组织  World Health Organization
– 设计互联 Design Society
– 上海民生美术馆  Shanghai Minsheng Art Museum
– 极地光影  Beyond Frozen Point
– 希美艺术 XIMEI ART
– Pilar Corrias
– 度粒 DULi
– 再外 Gooooout
– 闪闪派 Brightside
– 牡丹亭 The Peony Pavolion
– SOUNDER WANG
– 超开心酒业 Joyland Spirits
– THE SPACE Gallery
– White Hole Studio
– THE VOLUME
– 挪威领事馆  Norwegian Consulate General (Shanghai)
– 瑞典领事馆  Consulate General of Sweden (Shanghai)
– 莫纳什大学  Monash University
– 上海视觉艺术学院  Shanghai Institute of Visual Art



展览与活动
EXHIBITIONS & EVENTS


2021
– 「Short Sentence Episode 03 距离与设计」 演讲嘉宾,上海
– Design360° 专访(47°)
– 「FASHION ZOO Everyday Now Everyday Future」嘉宾艺术家
– 「FASHION ZOO 50x50 NEW BORN」 嘉宾艺术家,上海
2020
– Unfold 上海艺术书展,上海
2019
– 「红点传达设计奖上海站展览系列」演讲嘉宾
– 「凯瑟琳·格里菲斯:场域间的独奏」 策展人、设计团队、出品方
– 「能动未来 Astana 世博会国际海报邀请展」演讲嘉宾
– 「能动未来 Astana 世博会国际海报邀请展」,上海
– 「第三届中国设计大展」 ,深圳
2017
– 「上海视觉艺术与设计展」,上海
– 「上海视觉艺术与设计展」 策展团成员
2016
– 「金蜜蜂国际平面设计双年展」,莫斯科
– 「中国动态文字与图形邀请展」,北京

2021
Short Sentence Episode 03 Distance x Design, Guest Speaker
Design360° exclusive interview–47°
FASHION ZOO Everyday Now Everyday Future, Guest Artist
FASHION ZOO 50x50 NEW BORN, Guest Artist
2020
Unfold Shanghai Art Book Fair
2019
Red Dots Award Shanghai Exhibition, Guest Speaker
Catherine Griffiths: SOLO IN [  ] SPACE, Curator, Producer, Design Team
Energizing the Future EXPO 2017 Astana Exhibition, Guest Speaker
– Featured in Energizing the Future EXPO 2017 Astana Exhibition
– Featured in The 3rd China Design Exhibition
2017
– Featured in Shanghai Visual Art and Design Exhibition
2016
– Featured in Moscow Global Biennale of Graphic Design Golden Bee
– Featured in China Motion Typography and Graphic Invitational Exhibition


出版物收录
PUBLICATION FEATURES


《Bi-Scriptual Typography and Graphic Design with Multiple Script Systerms》/ 出版:Niggli(瑞士)
《艺酷300—中国创意设计力量》/ 出版:中信出版
《Los Logos 8》/ 出版:Gestalten(德国)
《Hanzi Hanja Kanji》/ 出版:Victionary(香港)

Bi-Scriptual Typography and Graphic Design with Multiple Script Systerms, Publisher: Niggli, Switzerland
EKOO 300—China Creative & Design Power, Publisher: CITIC Press
Los Logos 8, Publisher: Gestalten, Germany
Hanzi Hanja Kanji, Publisher: Victionary, Hong Kong







© Pocca. All Rights Reserved. 2020–2021